SATO Success: Veterinary Lab Streamlines Specimen Labeling with SATO WS2 Printers

Company Profile

A prominent veterinary diagnostics lab, with over 15,000 employees and annual revenue exceeding $200 million, was seeking a more reliable labeling solution. With high-volume needs and software-specific requirements, their daily operations demanded precision, speed, and seamless integration.

The Challenge

The lab was previously using competitive legacy printers in combination with a partner software to label up to 700 animal specimens per day. Their media of choice was 2" x 1" direct thermal labels. However, sourcing legacy units had become increasingly difficult, causing workflow interruptions. Compounding the issue, they needed a printer that could support competitive emulation and work seamlessly with existing software—a critical requirement for specimen tracking and processing.

The situation opened a timely opportunity for a better alternative.

The SATO Solution

SATO stepped in with a nimble, healthcare-ready answer: the WS2 printer. Compact, compatible, and easy to deploy, the WS2 addressed both the lab’s space constraints and software integration needs. Our team ensured the printer emulated effortlessly, allowing it to plug directly into their existing software workflow without additional configuration or learning curve.

In collaboration with our trusted reseller, we also delivered the lab’s custom-sized direct thermal labels on schedule, removing the inventory uncertainty they had experienced with their previous vendor. Most importantly, we had printers in stock and ready to ship — a key advantage in a time-sensitive healthcare environment.

Why SATO Won the Business

What ultimately set SATO apart was our ability to move quickly and deliver a total solution with minimal disruption. Our flexibility in meeting both technical and operational requirements gave the lab immediate relief from supply delays and software headaches. In a highly regulated, high-volume space like veterinary diagnostics, having a vendor that can adapt fast is everything — and we delivered.

The Outcome

With the SATO WS2 printers in place, the lab now operates more smoothly, with fewer interruptions and greater peace of mind. The seamless integration with their software platform helped maintain consistency across labeling workflows, and our responsive support has laid the foundation for a long-term partnership.

Get Solutions That Work as Hard as You Do

From healthcare labs to high-throughput environments, SATO delivers more than printers — we deliver reliability, adaptability, and the support your operation deserves.