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SATO America
Press Releases

SATO to open new Technology & Business Development Centre in Sweden

SATO announced today the opening of a new Technology & Business Development Centre in Gothenburg, Sweden.

The centre will focus on developing and strengthening SATO products and software applications. It will support and service business partners and end-users initially in Europe and later worldwide. The investment in this centre reaffirms the company’s continued commitment to providing close support to its business partners and end-users with products and services designed to suit their diverse requirements.

The new organisation will be managed by General Manager Mr. Mats Hedberg and Business Development Manager Mr. Anders Åkesson. Mats has over 20 years of market and product development experience from previous printer companies. Anders brings more than 10 years of extensive industry know-how from positions as Global Product Manager for both printers and printer supplies.

Toshihiro Waki, Managing Director of SATO International commented, “SATO is pleased to announce the inauguration of this centre of excellence in Gothenburg, Sweden. The talented and experienced group of people coming on board has an impressive track record in developing world-class printers and application software products that are respected and trusted in the industry. They will not only accelerate our time to market, but also provide us with a platform of innovation for our next generation of products and contribute to SATO’s DCS & Labelling vision worldwide. The centre would be able to kick into higher gear immediately, as they already have a deep knowledge of the industry and products. We are looking forward to a fruitful transfer of experience and skills both ways, leveraging their unique knowledge in direct thermal and thermal transfer printing, and RFID with our own expertise to offer added value to our partners and end-users. Our long-term vision for this centre is that it will be part of SATO’s global support network, locally driven and internationally connected. This further demonstrates our commitment to grow together with our business partners and serve end-users with best-in-class AIDC and RFID solutions.”

About SATO

SATO (TOKYO:6287) is a global auto-ID solutions provider for leading manufacturing, logistics, retail, food & beverage, health care companies. With a bottom-up understanding of on-site use applications, SATO tags items with identifiers to improve supply chain flows of tomorrow by solving managerial and operational challenges of today. An industry pioneer with 79 years of expertise and a 5,000+ strong global workforce in 27 countries, SATO engineers solutions to streamline operations, boost accuracy, support sustainability initiatives, provide assurance and emotional connections, extending value all the way to the consumer. For the fiscal year ending March 31, 2019, it reported revenues of JPY 116,179 million (USD 1.05 billion*). More information about SATO can be found at www.satoworldwide.com, LinkedIn and Twitter.

*Conversion is based on an average exchange rate of 1 US Dollar = 110.92 Japanese Yen

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Media Inquiries - SATO Holdings

For Media Inquiries:
Kevin Leidheiser,
Public Relations Group,
SATO Holdings Corporation
[email protected]
Tel: +81-3-5745-3412