SATO announced today the opening of a new Technology & Business Development Centre in Gothenburg, Sweden.

The centre will focus on developing and strengthening SATO products and software applications. It will support and service business partners and end-users initially in Europe and later worldwide. The investment in this centre reaffirms the company’s continued commitment to providing close support to its business partners and end-users with products and services designed to suit their diverse requirements.

The new organisation will be managed by General Manager Mr. Mats Hedberg and Business Development Manager Mr. Anders Åkesson. Mats has over 20 years of market and product development experience from previous printer companies. Anders brings more than 10 years of extensive industry know-how from positions as Global Product Manager for both printers and printer supplies.

Toshihiro Waki, Managing Director of SATO International commented, “SATO is pleased to announce the inauguration of this centre of excellence in Gothenburg, Sweden. The talented and experienced group of people coming on board has an impressive track record in developing world-class printers and application software products that are respected and trusted in the industry. They will not only accelerate our time to market, but also provide us with a platform of innovation for our next generation of products and contribute to SATO’s DCS & Labelling vision worldwide. The centre would be able to kick into higher gear immediately, as they already have a deep knowledge of the industry and products. We are looking forward to a fruitful transfer of experience and skills both ways, leveraging their unique knowledge in direct thermal and thermal transfer printing, and RFID with our own expertise to offer added value to our partners and end-users. Our long-term vision for this centre is that it will be part of SATO’s global support network, locally driven and internationally connected. This further demonstrates our commitment to grow together with our business partners and serve end-users with best-in-class AIDC and RFID solutions.”