Careers Hero

Work With Industry Pioneers

SATO’s Vision, Values & Credo guide all team members in the work we do every day.

Vision • Values • Credo

SATO is always looking for the right candidates to join our team to help build, shape and grow our business.


Putting Employees First

We want you to excel in your career at SATO, which is why we offer competitive benefits that enhance your quality of life, help you invest in your future, and protect you and your family's health and welfare. These include:

  • Medical, Dental and Vison Benefits to keep you and your family healthy
  • Life and AD&D Insurance, Short and Long-term Disability Insurance provided at no cost to full-time employees
  • Voluntary Life Insurance for Employee and eligible dependents
  • Critical Illness - Protection against the unexpected
  • Paid Absence program
  • Holidays – We observe 10 paid holidays
  • Spending Accounts - Contribute pretax dollars for qualified healthcare and dependent care expenses
  • Employee Assistance Program (EAP) - Services to live a balanced and happy life
  • Retirement plans – SATO matches your contributions at a rate of $.50 on the dollar up to 6% of earnings

Additional Programs and Services Offered:

  • Health Advocate – Patient advocate to personalizes your healthcare experience
  • MDLIVE - Virtual medical care
Career Benefits

Join Us

Open Positions

Browse available job openings at SATO America:

Director, Channel Sales


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Job Summary:
The Director, Channel Sales will play a critical role in leading our Channel Sales organization to a new level of success. In this role, you will work closely with the VP of Sales, Sales Vertical Leaders, Business Development team, and Sales Operations to design and deploy new channel growth strategies. This role requires strong business acumen, relationship building, and high-impact communication capabilities in order to partner with a variety of support resources to deliver on the company's strategic objectives.

Principle Responsibilities

  • Sets short and long-term channel sales strategies. Recommend sales strategies for improvement and expansion based on market research and competitor analyses.
  • Perform all aspects of partner development, including identification of partner segments, relationship definition, launch activities, partner competency.
  • Drive vertical growth strategy and identifying which partners/programs can help us achieve rapid growth in target verticals.
  • Proactively leads a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.
  • Address partner related issues, sales conflicts, and pricing issues in a timely manner.
  • GTM management – account mapping, vertical & geographical coverage, field sales alignment.
  • Work cross-functionally with marketing and product management to develop go to market strategies and execution plans of the strategy.
  • Evaluates the effectiveness of partner programs and improves upon them.
  • Perform competitive analysis to make recommendations to increase channel partner business while creatively identifying new ways to grow channel partner relationships.
  • Create a culture of high-performance, entrepreneurialism, and customer focus by providing leadership that inspires problem-solving, natural curiosity, and willingness to try new tactics to grow the business while addressing end-customer needs by vertical.
  • Ensure that sales expenses are within budget and utilized in the most impactful way for the business.
  • Update and maintain proper reporting metrics, weekly and monthly funnel management.
  • Manage and mentor a team of Channel Account Managers. Increase productivity through sales planning, a direct coaching, and training. Take appropriate action to correct performance and personnel issues when necessary.
  • Strong track record of exceeding revenue targets.
  • Ability to negotiate and structure partnerships.
  • Exceptional Coaching and Leadership skills.
  • Strategic thinker who is able to blend consulting and business strategy to develop compelling plans for new partner initiatives.
  • Must be comfortable with complexity, and thinking on multiple levels of abstraction; demonstrates the use of critical thinking techniques.
  • Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
  • Excellent verbal and written communication skills.
  • Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards.
  • Creative and analytical thinker with strong problem-solving skills.
  • Comfortable working with multiple internal teams, from individual contributors to senior executives, as well as building/maintaining relationships with partners, customers, etc.
  • Must demonstrate the ability to communicate effectively at all levels of the organization across multiple cultures.
  • Ability to critically evaluate data gathered from multiple sources, reconcile conflicts, reshape high-level information into details that are easily understood, and identify and present the underlying true needs of the customer and the business to all levels within the company.

Qualifications and Experience Required:

  • BS/BA in Engineering or Business.
  • Minimum of 5 years leading a channel sales team or 10 years direct technology sales working with partners.
  • Excellent verbal, written and interpersonal communication skills required.
  • Business planning experience; including formulating channel sales and marketing strategies.
  • A documented history of successfully driving partner growth strategies.
  • A demonstrated ability to understand and articulate complex requirements.
  • Able to create and conduct formal presentations.
  • Experience in developing product and solution offerings.
  • Ability to manage a channel sales process, including negotiating sales opportunities to closure, through a deep understanding of a prospective customer buying process.
  • Knowledge of barcode printers, labels, data collection, mobile computer, barcode scanners and RFID a plus.
  • Highly experienced in GoogleApps and

This postion will be remote in the US or located in Charlotte, NC.


Firmware Engineer

Charlotte, NC

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Job Summary:
SATO America is looking for a Firmware Engineer that will be responsible for developing new printer firmware, as well as modifying existing firmware, utilizing C/ C++, in order to expand and enhance the functionality of SATO’s line of thermal and laser printers. This is a full-time position located in our Charlotte, NC office.

Principle Responsibilities

  • Development, debug and document, printer firmware.
  • Analyze competitive functions, barcode technologies, protocols, APIs, RFID, and other pertinent functions as required.
  • Project manage the design, coding, debugging, and testing of assigned firmware enhancements and modifications.
  • Perform analysis of specifications for new or enhanced product and system features.
  • Create documentation and specification for new and updated projects.
  • Interface with others within the organization to gain an understanding of the customer’s expectations and requirements to create a successful solution.


  • 2+ years of working experience.
  • BS in Computer Engineering, Electrical Engineering with experience in software development using C/C++.
  • Java, Python, LUA (Script Language), Visual Studio (.NET), or other programming experience is a plus.
  • Programming experience in Linux and Android Operating system is a plus.
  • Understanding of network APIs and protocols is a plus.
  • US Required work authorization.