SATO America
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SATO Selected as One of the Best Channel Vendors 2016 by Business Solutions Magazine’s VAR Subscribers

CHARLOTTE, NC – January 13, 2016 – SATO, a leading global provider of Auto-ID solutions that empower workforces and streamline operations, announced today its selection by Business Solutions magazine’s VAR (value-added retailer) subscribers as one of the Best Channel Vendors 2016. SATO was awarded in the Product Reliability and Adequate VAR Margins categories. This was the eighth year the publication conducted the survey.

SATO is part of a very exclusive group this year, as winners were pulled from the top 5% for each technology category. The Product Reliability category evaluates whether vendors meet the quality needs of VARs with high ranking vendors’ products requiring the least service and maintenance. The Adequate VAR Margins category rates how fairly channel vendors’ products are priced so VARs can make an adequate profit reselling and servicing them.

The online survey of VAR, MSP, and ISP subscribers was conducted from mid-September 2015 through early October 2015. A total of 5,401 validated votes were cast with 2,737 participants. All ballots were reviewed to ensure they were submitted by Business Solutions Magazine reseller subscribers and those that could not be verified were eliminated. To ensure statistical accuracy, Business Solutions partnered with Penn State University. Scores were tallied by the Business Solutions magazine editorial staff using the methodology provided by Penn State University. VAR subscribers were asked to rate their vendor partners in seven categories as follows:

  • Service/Support
  • Channel Friendly
  • Channel Program
  • Product Features
  • Product Reliability
  • Product Innovation
  • Adequate VAR Margins

“The results of Business Solution magazine's survey demonstrates our commitment to a healthy and profitable reseller channel. For more than 75 years SATO has lead in product performance and reliability with a long standing pledge to manufacture the industry's most trustworthy and feature-rich products,” said Jerry Bobinski, vice president of sales and marketing at SATO America.

“We greatly appreciate having received this prestigious award, and to our business partners and Business Solutions Magazine, thank you for continuing to recognize our dedication to the channel and confidence in the products of SATO,” added Gary Krause, senior director of marketing at SATO America.

For Media Inquiries:
Mia Massi, Marcom and Events Manager
SATO America
[email protected]
Tel: 704.644.1650

About SATO

SATO (TOKYO:6287) bridges the last inch of the last mile for customers by integrating Auto-ID technologies and revolutionary materials to tag and track items, ensuring inventory visibility for improved user experience and business results. Engineering solutions that unleash the power of IoT, SATO provides value to customers in the form of accuracy, sustainability, labor and resource savings, reassurance and emotional connections. For the fiscal year ended March 31, 2017, it reported revenues of JPY 106,302 million (US $980 million*). More information about SATO can be found at or on linkedin and twitter.

*Conversion is based on an average exchange rate of 1 US Dollar = 108.34 Japanese Yen

Media Inquiries - SATO Holdings

For Media Inquiries:
Kevin Leidheiser,
Public Relations Group,
SATO Holdings Corporation
[email protected]
Tel: +81-3-5745-3412