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SATO Launching IoT-based Global Maintenance Service for Printers

Leveraging Salesforce to stay connected to customers 24x7, ensuring product performance and business success

Tokyo, December 4, 2014 – SATO, a leader in barcode printing, labeling, and RFID solutions, today announced the launch of SATO Online Services (SOS)TM, a global service that utilizes the Internet of Things to provide 24x7 connectivity and worldwide customer support. The new service scheduled to launch in 2015 will ensure the stable performance of SATO’s cloud connected printers, and deliver business success to customers deploying SATO solutions.

SOS takes full advantage of the Internet of Things, a rapidly emerging product and service model that integrates devices with the Internet. Utilizing IoT technologies, SATO provides users with a virtual customer engineer and delivers real time monitoring of individual printers 24 hours a day. By pinpointing potential issues in advance, the necessary maintenance can be carried out quickly, ensuring smooth operations and maximum efficiency for customers. SATO Online Services will be deployed globally, offering tailored support anytime, anywhere.

For its new service, SATO leveraged Salesforce, the Customer Success Platform and world’s number one CRM company.
“SATO is transforming how it connects with its customers,” said Mike Rosenbaum, EVP, Salesforce Platform. “SOS is about servicing customers in real-time, from anywhere. It’s about being ‘always on.’ SATO is setting the standard for how service will be delivered in its industry.”

“Today’s business environment requires both speed and agility,” said Kaz Matsuyama, President and CEO of SATO Holdings. “To improve responsiveness, globalize our support structure and better understand customer needs, we looked to the cloud. Adopting IoT technology helps us to maximize value for customers and brings us one step closer to our goal of becoming the leader in the Auto-ID solutions industry worldwide.”


For Media Enquiries:
Adam Hogue
Public Relations Group
SATO Holdings Corporation
[email protected]
Tel: +81-(0)3-5745-3412

About SATO

SATO (TOKYO:6287) bridges the last inch of the last mile for customers by integrating Auto-ID technologies and revolutionary materials to tag and track items, ensuring inventory visibility for improved user experience and business results. Engineering solutions that unleash the power of IoT, SATO provides value to customers in the form of accuracy, sustainability, labor and resource savings, reassurance and emotional connections. For the fiscal year ended March 31, 2017, it reported revenues of JPY 106,302 million (US $980 million*). More information about SATO can be found at or on linkedin and twitter.

*Conversion is based on an average exchange rate of 1 US Dollar = 108.34 Japanese Yen

Media Inquiries - SATO Holdings

For Media Inquiries:
Kevin Leidheiser,
Public Relations Group,
SATO Holdings Corporation
[email protected]
Tel: +81-3-5745-3412