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SATO Launches New Generation of Magellan PJM RFID Reader Series with Intelligent Self-Tuning Technology

Tokyo, November 17, 2014 – SATO, a leader in barcode printing, labeling, and EPC/RFID solutions, announced today the launch of a new generation of the Magellan PJM1 RFID Desktop Reader Series. This new generation employs intelligent self-tuning technology that allows the RFID reader to automatically adjust its sensitivity to achieve the best performance regardless of the number, size or type of PJM RFID tags being used.

Two new models of the Magellan PJM RFID Desktop Reader Series, the MDR-4330AT and MDR-3021AT, are now available with built-in intelligent self-tuning technology. The Magellan MDR-4330AT is a robust benchtop RFID reader that will read tagged items in any orientation as well as when in densely packed containers, and offers 43 x 30 cm of effective 3D reading surface. While the Magellan MDR-3021AT is designed especially for tag encoding purposes, and offers 30 x 21 cm of effective single directional reading surface.

The new models are currently available in Europe, Australia, and Hong Kong, and sales will soon commence in the United States, Japan, Singapore, India, and other parts of Asia.

“This will simplify and completely change the way that customers interact with RFID readers,” said Kaz Matsuyama, President and CEO of SATO Holdings. “Our intelligent self-tuning technology automatically delivers the best performance regardless of variations in PJM tags, and offers our customers the freedom to select tags best suited to their needs. SATO is heavily focused on engineering solutions to improve user experiences, and this technology is a prime example of our commitment to creating new value for our customers through innovation.”

1: PJM (Phase Jitter Modulation) is an RFID technology that can quickly and accurately identify large volumes of tagged items stacked or stored in any physical orientation.


Established in 2013 by SATO Holdings Corporation, SATO VICINITY PTY. LTD. was formed as a new entity for the business acquired from Magellan Technology. 'Vicinity' refers to near field contactless radio frequency communication technology including, but not limited to, PJM RFID. It also represents SATO's unchanging attitude - standing by the customer.

SATO Vicinity operates from Sydney, Australia, and provides its PJM RFID technology for approximately 80% of the orthopaedic implant loan kits in Australia. Today, it continues to pursue its R&D of PJM RFID with the same team of researchers and engineers who founded the technology in the 1980s.

For Media Enquiries:
Adam Hogue
Public Relations Group
SATO Holdings Corporation
[email protected]
Tel: +81-(0)3-5745-3412

About SATO

SATO (TOKYO:6287) bridges the last inch of the last mile for customers by integrating Auto-ID technologies and revolutionary materials to tag and track items, ensuring inventory visibility for improved user experience and business results. Engineering solutions that unleash the power of IoT, SATO provides value to customers in the form of accuracy, sustainability, labor and resource savings, reassurance and emotional connections. For the fiscal year ended March 31, 2017, it reported revenues of JPY 106,302 million (US $980 million*). More information about SATO can be found at or on linkedin and twitter.

*Conversion is based on an average exchange rate of 1 US Dollar = 108.34 Japanese Yen

Media Inquiries - SATO Holdings

For Media Inquiries:
Kevin Leidheiser,
Public Relations Group,
SATO Holdings Corporation
[email protected]
Tel: +81-3-5745-3412