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SATO Expands Auto-ID Solutions Sales and Support Network to Mexico

SATO Expands Auto-ID Solutions Sales and Support Network to Mexico

Tokyo, December 16, 2019 SATO, a global pioneer in the development of auto-ID and labeling solutions, announced the establishment and sales launch of a new group company in Guanajuato, Mexico. Guanajuato is in the Bajio region, a dynamic economic zone where world-class automotive companies and their suppliers are clustered.

The new company, SATO Productivity Solutions Mexico S.A. de C.V. (hereafter, SATO Mexico), has a strategic focus on the automotive industry. SATO provides auto-ID solutions for manufacturers in the automotive sector and more such as barcode and RFID systems, voice and image recognition, and real-time location systems to ensure efficient and accurate incoming and outgoing shipments and operational process improvements. These can range from Kanban product management to mistake-proofing (poka yoke) assembly checks, tagging information for traceability, nameplate labels for various factory applications, and enabling of fast and accurate inspections.

Mexico is the sixth-largest producer of vehicles in the world1 and one of the most stable markets in Latin America. It has 12 free trade agreements with 46 countries including Japan and recently ratified the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), which links 11 Asia-Pacific economies, amounting to more than 13 percent of the global economy, or a total of $10 trillion in GDP.

SATO Mexico Director-General Koichi Aoki said, “By utilizing our customer-centric know-how of real-world usage applications in various industry verticals, we will match hardware, consumables, and software and provide aftersales support to provide auto-ID solutions to deliver efficiencies to customers. I aim to replicate our successful value creation model established in other markets to deliver gains for our customers in terms of accurate traceability, productivity and more.”

SATO International President Hayato Shindo remarked, “We see big potential to drive operational efficiencies and productivity to customers in Mexico as one of the global leaders in variable labels and auto-ID solutions. It is a must for us to be in Mexico, the second-largest economy in Latin America. We aim to provide competitive solutions that deliver a triple win for SATO, partners and our customers by leveraging collaboration with our global network and local support.”

SATO Mexico will also provide service to segments such as retail, logistics and health care providers in the region moving forward. The expansion to Mexico is in accordance with the SATO Group’s medium-term strategy of strengthening and expanding its auto-ID solution-selling approach with direct engagement with end-users.

Company overview

Name SATO Productivity Solutions Mexico S.A. de C.V.

Representative: Koichi Aoki

Address: Avenida Mina De Guadalupe, Numero 950-L
Parque Industrial Santa Fe IV, Puerto Interior
Silao, Guanajuato, MEXICO CP36275

Phone: +52 472 688 2058

Inquiries: [email protected]

Nature of business: Sales and support of auto-ID solutions comprising printers, consumables, software, scanners and more


1. OICA statistics for 2018

About SATO

SATO (TOKYO:6287) is a global auto-ID solutions provider for leading manufacturing, logistics, retail, food & beverage, health care companies. With a bottom-up understanding of on-site use applications, SATO tags items with identifiers to improve supply chain flows of tomorrow by solving managerial and operational challenges of today. An industry pioneer with 79 years of expertise and a 5,000+ strong global workforce in 27 countries, SATO engineers solutions to streamline operations, boost accuracy, support sustainability initiatives, provide assurance and emotional connections, extending value all the way to the consumer. For the fiscal year ending March 31, 2019, it reported revenues of JPY 116,179 million (USD 1.05 billion*). More information about SATO can be found at, LinkedIn and Twitter.

*Conversion is based on an average exchange rate of 1 US Dollar = 110.92 Japanese Yen


For media inquiries:

Kevin Leidheiser

Public Relations

SATO Holdings Corporation

[email protected]

Tel: +81-3-5745-3412