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SATO America
Press Releases

SATO Corporation Announces New Leadership Triumvirate

Singapore - SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions has announced the appointment of a new leadership team at SATO Corporation on June 22. This announcement is the continuation of succession planning aligned with the company’s strategy towards meeting its long-term corporate objectives. The new President and CEO, Koichi Nishida, in his 26 years at SATO has held various positions with management responsibilities in printer manufacturing and customer support from technical support to maintenance services, and has been instrumental in the growth and success of the company so far . The ex-CEO and ex-COO, Tokuo Fujita and Masanori Otsuka, will in their new roles as directors focus on guiding the new leadership team and other Corporate Officers to further enhance corporate governance.

Top Management New Positions

  • Koichi Nishida
    President & CEO
  • Toshihiro Waki
    Executive Vice President & COO - International Operations
  • Ikuo Dobashi
    Executive Vice President & COO - Japan Operations
Koichi Nishida

President & CEO

Toshihiro Waki

Executive Vice President & COO - International Operations

Ikuo Dobashi ii

Ikuo Dobashi

About SATO

SATO (TOKYO: 6287) designs and manufactures hardware, labels, and tags, and develops software to integrate with third-party offerings as automatic identification solutions. These solutions streamline workflows, enabling data capture and visualization for a connected world of productivity, safety, reassurance and sustainability. By giving things a digital identity, SATO helps businesses in retail, manufacturing, food, health care and transport & logistics run smoothly. Founded in 1940, SATO has a presence in 26 countries with a workforce of over 5,700. For the fiscal year ended March 31, 2024, it reported revenues of 143,446 million yen ($992 million*)

For more information about SATO, please visit www.sato-global.com.

*Based on an average exchange rate of 1 USD = 144.58 JPY

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Media Inquiries - SATO Holdings

For Media Inquiries:
Kevin Leidheiser,
Public Relations Group,
SATO Holdings Corporation
[email protected]
Tel: +81-3-5745-3412