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SATO and Japan Post Develop C2C Shipping Label Printing Solution

System empowers users of auction sites and resale shopping apps

Tokyo, June 19, 2017 – SATO, a leading global provider of Auto-ID solutions that empower workforces and streamline operations announced that it developed the Yu-Pri Touch shipping label printing system in collaboration with Japan Post. The service allows sellers on auction sites and resale shopping sites to print out shipping labels specific to the item being shipped.

The system consists of a compact SATO label printer and a QR code reader. Sellers on auction sites and resale shopping services use their smart device with the Japan Post e-delivery service to display a QR code linked to the shipping data. Sellers simply visit post offices equipped with Yu-Pri Touch devices and scan the code in the system to print out shipping labels. The system is compatible with the Japan Post Yu-Pack and Yu-Packet parcel services and eliminates tedious filling out of forms to simplify the shipping process.

Japan's Ministry of Economy, Trade and Industry (METI) estimates Japan’s C2C online auction market at 345.8 billion yen. It also estimates resale shopping apps, which emerged in Japan in 2012, to be a 305.2 billion yen market, with further growth on the horizon.

SATO Holdings President and CEO Kaz Matsuyama said, “This system contributes to the resale shopping market by improving ease of use and an overall better user experience for these services. This solution demonstrates how we bridge the last inch between the physical and digital, not just for businesses but also in the C2C sphere.”

About SATO

SATO (TOKYO:6287) is a global auto-ID solutions provider for leading manufacturing, logistics, retail, food & beverage, health care companies. With a bottom-up understanding of on-site use applications, SATO tags items with identifiers to improve supply chain flows of tomorrow by solving managerial and operational challenges of today. An industry pioneer with 79 years of expertise and a 5,000+ strong global workforce in 27 countries, SATO engineers solutions to streamline operations, boost accuracy, support sustainability initiatives, provide assurance and emotional connections, extending value all the way to the consumer. For the fiscal year ending March 31, 2019, it reported revenues of JPY 116,179 million (USD 1.05 billion*). More information about SATO can be found at, LinkedIn and Twitter.

*Conversion is based on an average exchange rate of 1 US Dollar = 110.92 Japanese Yen


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