13 March 2012, New Delhi India – SATO, a leader in barcode printing, labeling and EPC/RFID solutions announced today the appointment of Thanuj Madanakesari as the Country Director for its South Asia operations. The new position with coverage of India, Sri Lanka and Bangladesh, is based out of Gurgaon, India and plays a vital role in SATO’s plans to better support its growing customer and partner base in the region.

Since joining SATO in December 2011, Thanuj has been responsible for establishing key aspects of the company’s operations. Thanuj has 20 years of experience in sales and business development in the Asia Pacific region. Prior to joining SATO, Thanuj worked in several multinational companies which included IBM, USA where a key accomplishment include winning the Advanced Automation System contract from FAA. He also held various senior positions in Goldstone Technologies and Xenia Technologies. Apart from a proven track record in winning key contracts, Thanuj has played instrumental roles in change management in his previous employment ­transforming companies from a training driven organization to a full-fledged services one to better serve market needs.

“In the current evolving AIDC (Automatic Identification and Data Capture) landscape in South Asia, we are delighted to have Thanuj on board with SATO. With his vast experience in sales and management, we believe he will be a valuable asset to the organization, our customers and to the industry,” commented Lim Yee, Managing Director for SATO International Asia Pacific.