CHARLOTTE, NC – March 28, 2011 – SATO, a leader in barcode printing, labeling, and EPC/RFID solutions, announced today the introduction in the Americas of its new GY412 printer. A direct thermal printer with two thermal print heads, it simultaneously prints on both sides of the label for maximum productivity and tremendous cost efficiencies.

The GY412 lowers the overall cost of printing, allowing for greater efficiencies in processes, and is environmentally friendly due to the double-sided, coated labels using thermal technology. It eliminates the need for secondary printers to print packing slips and the associated cost of additional media, ink and toner, and by eliminating the label liner associated with single-sided label printers, the GY412 significantly reduces the overall environmental impact and costs associated with landfill waste.

“At SATO, we develop leading edge, customer-centric products that support our customers drive for continuous improvement, bettering their efficiencies, and lowering of their operation costs; solutions that positively impact their business processes and give true tangible ROI,” said Robert Linse, President of SATO America. “Typically, most companies utilize up to three printers for their picking, packing, and shipping processes. One printer for the pick list, one for the packing slip, and one for their shipping label; but now with the GY412, the need for the packing slip printer and the associated costs of paper, ink or toner, and packing slip adhesive pouches is eliminated. This is a significant savings in real dollars as well as in labor costs as the solution may allow process modification and reassignment of staff to more critical need activities.”

Designed and built for a wide variety of applications, the GY412 is ideal for transportation and logistics applications, e-commerce fulfillments and forms, shipping labels, and much more.

The GY412 features SATO reliability and durability, a wide range of onboard linear and 2-dimensional symbologies, high speed printing up to 10 inches per second (250mm/second), and a variety of interface options including USB 2.0, LAN (10/100BaseT), and RS-232C (Serial).

The SATO GY412 – Delivering Best-In-Class for speed, performance, and value. SATO – leading the way with fully-functional, cost-effective printing solutions.