Tokyo, Japan, May 12, 2014 – SATO, a leader in barcode printing, labeling, and EPC/RFID solutions, announced the appointment of Ms. Maria Olcese to the position of Executive Officer in SATO Holdings Corporation where she will be managing the South American market, one of the key regions for strategic growth from a newly formed subsidiary.

In Maria’s new position her responsibilities will be to drive our core competencies, and broaden SATO’s business and influence across South America with speed. Importantly this includes the identification and pursuit of potential business opportunities within the region, and ensuring SATO’s adaptation to regulatory needs and rapidly changing macroeconomics.

“Maria has been a committed and highly effective member of senior management, and she is the ideal person to take our South American business into the next stage of its development,” said Kaz Matsuyama, President & CEO of SATO Holdings Corporation. “Her appointment introduces further diversity to the Board of Executive Officers, and I am confident that she will capitalize on collective know-hows and competencies from across the company in maximizing synergies between the different regions to expand our footprint in the total labeling solutions business worldwide.”

Maria brings a wealth of academic experience and expertise in the pressure sensitive label industry to her new role as Executive Officer. Maria has attended graduate studies in Economics from Columbia University, N.Y., and taught economics courses at several universities in Argentina following her return from the States. For more than twenty years she has worked for Achernar S.A., serving in various positions before becoming its General Manager in 2003.

“I am delighted to be appointed as Executive Officer, and I feel privileged to have the chance to oversee the South American market that is demonstrating huge growth potential,” Maria said. “I see this opportunity as a challenge to which I will do my best in contributing towards greater profitability and brand presence in the region, tapping into my knowledge of the local primary label business, my entrepreneurial upbringing, and a fresh and different perspective to SATO’s core businesses.”