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SATO America
Press Releases

SATO Unifies Ribbon Naming Worldwide

CHARLOTTE, NC - SATO Corporation continues to expand on the DCS & Labeling Worldwide concept. The latest installment is the worldwide consolidation of ribbon names. On May 1st, 2005 all SATO Group Member Companies, worldwide, will begin using the exact same names on identical ribbon products. Effective immediately, SATO America will begin the transition to the new ribbon names listed below.

SATO America TTRSATO Worldwide TTR
Standardwill becomeT101A
Premiere IIwill becomeT110A
Premiere Iwill becomeT222A


How does this change affect our SATO resellers?

  • Hopefully, the single greatest affect will be the Price. The new naming will make it easier for SATO to leverage purchasing volumes worldwide.
  • It will also make establishing performance trials, standards and collecting performance data easier, faster and common throughout SATO worldwide.

For SATO America’s Resellers the first evidence of the change will be a SATO label affixed to the outside of our ribbon boxes. The label will have the SATO Worldwide TTR name and the SATO America TTR name below. The second change will be the changing of the roll labels and the shipping labels. SATO will begin using the new names as soon as the labels can be changed. There will also be further announcements about the schedule for the web sites, SADIe (SATO’s reseller online store) and “The Store” at a later time. The Labels and Ribbons Resellers Price List will continue to have both names listed for the reseller’s convenience.

For additional information contact:
Curtis Roberts, Product Manager - Consumables 704-644-1650

About SATO

SATO (TOKYO:6287) is a global auto-ID solutions provider for leading manufacturing, logistics, retail, food & beverage, health care companies. With a bottom-up understanding of on-site use applications, SATO tags items with identifiers to improve supply chain flows of tomorrow by solving managerial and operational challenges of today. An industry pioneer with 79 years of expertise and a 5,000+ strong global workforce in 27 countries, SATO engineers solutions to streamline operations, boost accuracy, support sustainability initiatives, provide assurance and emotional connections, extending value all the way to the consumer. For the fiscal year ending March 31, 2019, it reported revenues of JPY 116,179 million (USD 1.05 billion*). More information about SATO can be found at www.satoworldwide.com, LinkedIn and Twitter.

*Conversion is based on an average exchange rate of 1 US Dollar = 110.92 Japanese Yen

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Media Inquiries - SATO Holdings

For Media Inquiries:
Kevin Leidheiser,
Public Relations Group,
SATO Holdings Corporation
[email protected]
Tel: +81-3-5745-3412